Kele Singapore | Singapore Bakery Crafting Premium Pineapple Tarts

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Savour the Heritage,
Taste the Culture

Unwrapping a Rich History

Bring Home the Culture, Embrace the Tradition.

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13 - 28 Feb: Enjoy our Valentine's Day 2025 *Buy 2 Tins, Get 1 Rose Tin Free* promo, please add the FREE ROSE TIN* to your cart. Discount will be applicable automatically.

Explore Kele

bestsellers new arrivals

Love is Sweet – Treat Your Valentine to Kele’s Special Rose Pineapple Tarts! 🌹🍍✨

Don’t Miss Out: Tart & Tea Sensory Experience Returns on 28th Dec!

(PRE-ORDER) Our special Pokémon Collection is finally here!

(PRE-ORDER) Kele x Whittard: Limited-Edition Gift Sets

Kickstart Your CNY 2025 Celebrations with 20% Off Preorders!

Kele x Whittard of Chelsea Collaboration: 2 New Flavours!

Kele x Tea Chapter: An Exclusive Tea Pairing Experience

A Sweet Throwback: Kele’s 2018 Feature in the Michelin Guide

We are a proudly local bakery offering a unique selection of traditional pineapple tarts.

KELE (可楽, pronounced Kerh-Lerh) is a beloved Singapore pastry brand with over 40 years of pastry-making heritage. Since 1983, we've proudly crafted premium treats, infusing them with local and seasonal flavours to celebrate the richness of Singapore’s vibrant food culture.

From carefully-selected premium ingredients,

to time-tested traditional techniques,

each pastry is made with love and care,

from the dough right to the glossy glaze.

Our Story

Established in 1983 as a family bakery in Singapore, Kele has since become a beloved brand, with generations of Singaporeans enjoying our signature pineapple tarts.

In 2018, Kele was featured in the prestigious Michelin Guide, solidifying its status as a standout Singaporean brand. In 2021, Kele also earned the ‘Made With Passion’ label.

Our mission has been simple since our founding - to share the joy, heritage, and culture of traditional Singaporean food with as many as possible!

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100% Singaporean

Proudly made in Singapore. 100% true to local culture and tradition.

learn more about our journey

Made with Passion

Embodying the passion, spirit and values of a truly authentic local brand.

see our accolades here

Kele in the Spotlight

Featured in prominent media outlets, our tarts have earned their place in the spotlight.

see what they're saying about us!

FOR CORPORATE ORDERS, PLEASE EMAIL business@kele.sg.

Loved By All

Superb tasting

“Superb tasting pineapple tarts which I also get for my family and friends when travelling and during Chinese new year. ❤️” —Jason Y.

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Very Nice & Buttery

“I stopped by Kele Singapore to pick up a box of their famous Pineapple Tarts. It was on our GoCity card, which meant we got a box of 12 included for free with the card. Redeeming was very simple - we simply showed them the QR code on the app. The Kele Tarts are very nice and buttery, with a sweet Pineapple curd on top. There were 12 in a box, all individually wrapped which was very generous and made them very easy to take with you.” —Joel P.

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Authentic Taste

“The traditional pineapple cake is the best among all. Very authentic taste with nice pineapple filling. We bought it every time when we visit Singapore.” —Martin C.

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So Addictive

“Tasty! Crispy and not too sweet, it can be eaten by the elderly and looks great as a gift.” —Win Win

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Great Gift Choice

“The pineapple tarts taste super nice with the fruity flavour, but not too sweet so that it ruins your tastebuds😂 Great gift choice to bring back home!!” —Hanna K.

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Buttery & Melty

“Kele has the best Golden pineapple balls, which is so buttery and melty, and must try the cashew nut cookies, sure impress your mother-in-law!” —S (Local guide)

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Love the Texture

“Delicious pineapple tarts. Love the texture of the pineapple filling and pastry texture. Eve, staff at Vivo is friendly and helpful. She knows her products very well 👍🏻” —Garen H.

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Tastes Great

“The team are super helpful in explaining the difference in taste. But turned out, all tastes great. Very recommended.” —Ricky C.

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Very Nice

“Bought some pineapple tarts at Design Orchard, the promoter is very nice and approachable. Have tried their tarts and it is very nice, will definitely come back again.” —Yi Lin

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Soft & Fragrant

“The Black Sesame Peanut Roll Cake is filled with fragrant peanut butter. Nice! The Mango Cream Cheese Roll Cake is soft and has real mango fruit. Both are nice.” —Ignatius W.

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