Honouring tradition, awarded as a Singapore Heritage Brand.

On 9th October 2025, Kele was proudly recognized as a Singapore Heritage Business — an honour that celebrates brands who have stood the test of time, preserving culture, craftsmanship, and community through the years.

EXPLORE OUR CNY
SANRIO COLLECTION
EXPLORE OUR STORY

Bring Home the Culture, Embrace the Tradition.

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OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
OUR KELE X SANRIO COLLECTION IS NOW OPEN!
From carefully-selected premium ingredients,
to time-tested traditional techniques,
each pastry is made with love and care,
from the dough right to the glossy glaze.

Our Story

Established in 1983 as a family bakery in Singapore, Kele has since become a beloved brand, with generations of Singaporeans enjoying our signature pineapple tarts.

In 2018, Kele was featured in the prestigious Michelin Guide, solidifying its status as a standout Singaporean brand. In 2021, Kele also earned the ‘Made With Passion’ label.

on 9 October, Kele was honoured with the Singapore Heritage Award, recognising its enduring contribution to preserving and celebrating local culinary heritage.

Our mission has been simple since our founding - to share the joy, heritage, and culture of traditional Singaporean food with as many as possible!

discover more

A proudly local bakery and awarded as Singapore Heritage Brand, offering a unique selection of traditional pineapple tarts.

KELE (可楽, pronounced Kerh-Lerh) is a beloved Singapore pastry brand with over 40 years of pastry-making heritage. Since 1983, we've proudly crafted premium treats, infusing them with local and seasonal flavours to celebrate the richness of Singapore’s vibrant food culture.

Savour the Heritage,
Taste the Culture

100% Singaporean
Proudly made in Singapore. 100% true to local culture and tradition.
learn more about our journey
Made with Passion
Embodying the passion, spirit and values of a truly authentic local brand.
see our accolades here
Kele as SG Heritage Business
Recognised and awarded as SG Heritage Business from the National Heritage Brand.
Learn more about our culture

Our Collections

  • Kele Pineapple Tarts & Balls

  • Kele x Gryphon®

  • Gifting

  • KELE Sanrio Collection

    KELE Sanrio Collection

  • Pokémon Collection

    Pokémon Collection
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Loved By All

Superb tasting
“Superb tasting pineapple tarts which I also get for my family and friends when travelling and during Chinese new year. ❤️” —Jason Y.
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Very Nice & Buttery
“I stopped by Kele Singapore to pick up a box of their famous Pineapple Tarts. It was on our GoCity card, which meant we got a box of 12 included for free with the card. Redeeming was very simple - we simply showed them the QR code on the app. The Kele Tarts are very nice and buttery, with a sweet Pineapple curd on top. There were 12 in a box, all individually wrapped which was very generous and made them very easy to take with you.” —Joel P.
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Authentic Taste
“The traditional pineapple cake is the best among all. Very authentic taste with nice pineapple filling. We bought it every time when we visit Singapore.” —Martin C.
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So Addictive
“Tasty! Crispy and not too sweet, it can be eaten by the elderly and looks great as a gift.” —Win Win
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Great Gift Choice
“The pineapple tarts taste super nice with the fruity flavour, but not too sweet so that it ruins your tastebuds😂 Great gift choice to bring back home!!” —Hanna K.
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Buttery & Melty
“Kele has the best Golden pineapple balls, which is so buttery and melty, and must try the cashew nut cookies, sure impress your mother-in-law!” —S (Local guide)
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Love the Texture
“Delicious pineapple tarts. Love the texture of the pineapple filling and pastry texture. Eve, staff at Vivo is friendly and helpful. She knows her products very well 👍🏻” —Garen H.
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Tastes Great
“The team are super helpful in explaining the difference in taste. But turned out, all tastes great. Very recommended.” —Ricky C.
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Very Nice
“Bought some pineapple tarts at Design Orchard, the promoter is very nice and approachable. Have tried their tarts and it is very nice, will definitely come back again.” —Yi Lin
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Soft & Fragrant
“The Black Sesame Peanut Roll Cake is filled with fragrant peanut butter. Nice! The Mango Cream Cheese Roll Cake is soft and has real mango fruit. Both are nice.” —Ignatius W.
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Excellent Service
“If this is not EXCELLENT customer service, I don't know what it is. Kudos and thank you!” —Javier V.
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Yearly Purchase
“I love the traditional pineapple tart and it’s a yearly purchase 💖” —Shirley L.
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Good Recommendations
“Joanne and Gerald are very nice and friendly!!! Provide good recommendations 😊 I love their pineapple tarts!!” —Sheryl T.
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