On the 15th day of the 8th lunar month, fantasy-lovin' full-moon gazers look up from their smartphones, hoping to spot Chang'er and Jade Bunny. How Chang’er and said rabbit beat Neil Armstrong to the first moon walk is discourse of diverse legends. Our favourite version unfolds under an ancient sky ablaze with ten suns. The earth was toast, the people scorched in a time before sunscreen. Archer Hou-yi aimed his bow against the blinding sky, fired nine arrows up, shot nine suns down. Goodbye global warming. Hello performance bonus. A certain Queen Mother of the West rewarded Hou-yi with the elixir of immortality! But instead of drinking it, Hou-yi gave the elixir to his wife, Chang’er, to keep safe. (For what's eternal life without the love of your life?) Enter Hou-yi's villainous disciple. The aspiring elixir thief ambushes Chang'er.

To stop immortality from falling into the mouths of evil, Chang'er swallowed the elixir herself. For some reason, she began to float. She grabbed her rabbit. Up they went, finally landing on the moon on the 15th day of the 8th lunar month, when the lunarscape shines its brightest, what we now call the Mid-Autumn Festival. Whichever your most-loved full moon folklore, celebrate with Kele Mooncakes. Our legendary flavours are no myth.

What's your Chang'Er Story? Add your modern-day twist. Send your version to chang-er@kele.sg and stand to win a $100 kele gift voucher.

Winners will be announced through our facebook page one week before mid-autumn festival. Follow us at www.facebook.com/kelesingapore