At Kele, we believe gifting should be more than just an exchange - it should be a joyful experience, with meaning, fondness, and a touch of playful magic behind it. That’s why we’re so excited to unveil our latest limited-edition collab collection: Mr. Merlion & Friends.
This playful new series combines the buttery, golden richness of our beloved pineapple treats with something delightfully unexpected: an exclusive mini plush keychain featuring one of Mr. Merlion’s colourful companions (we matched the colours to the flavours ourselves!).
🍍 A Sweet Treat Rooted in Heritage...
Each bundle in this series includes a 6-piece Souvenir Box of our signature pineapple treats - whether it's the timeless Traditional Pineapple Tarts, the zesty Tangerine Pineapple Balls, or the aromatic Golden Osmanthus Pineapple Tarts. Crafted with care using premium ingredients and traditional techniques, these tarts represent more than just combinations of flavour - they embody the joy of giving, sharing, and celebrating together.
Our pineapple tarts are a cherished symbol of prosperity and togetherness in Singaporean culture. With Mr. Merlion & Friends, we wanted to reimagine that spirit in a way that also speaks to the young at heart.
🧸 Meet the Friends
Say hello to a charming cast of pastel-hued plushies, each with their own sweet personality:
🤍 White Plush
💛 Yellow Plush
💖 Pink Plush
💜 Purple Plush
💚 Mint Green Plush
💙 Blue Plush
Each keychain is soft, squishy, and made to bring a little joy wherever you go - whether you keep them clipped to a bag, gift them to a friend, or simply display them with the rest of your beloved decorations!
🎁 A Limited-Time Gift Set for All Ages
Whether you’re gifting a loved one, sending a piece of Singapore abroad, or treating yourself to something special, the Mr. Merlion & Friends collection brings a unique blend of tradition and whimsy. It’s our way of saying that heritage doesn’t have to be serious - it can be joyful, heartfelt, and even a little squishable.
With limited quantities available, this special release won’t be around forever. So, don’t miss the chance to collect them all!
🛍️ Available Now In-Store and On Our Website (www.kele.sg)
Come visit us in-store, or scroll down to explore the full range of bundles currently available. Every set is carefully packed for gifting, with the quality and warmth you’ve come to expect from Kele.
Here’s to spreading sweetness, one tart (and plushie!) at a time!
